The 3rd CHWE Global Cross border E-commerce Exhibition (Shenzhen)
March 20, 2024 to March 22, 2024
Shenzhen Convention and Exhibition Center
The 3rd CHWE Global Cross border E-commerce Exhibition (Shenzhen)

1、 Exhibition Overview
Exhibition Name: 3rd CHWE Global Cross border E-commerce Exhibition (Shenzhen)
Organizers: Shenzhen Council for the Promotion of International Trade, Cross border E-commerce Working Committee of China E-commerce Bank, and Overseas Network Cross border E-commerce (Guangzhou) Co., Ltd
Organizers: AMZ 123, Guangdong Chaoyu Exhibition Co., Ltd
Supporting unit: Guangdong Electronic Commerce Association
Co organizers: Malaysian Chinese Chamber of Commerce, Malaysian Chinese Industry Association, Malaysia Small and Medium sized Industry Association, Malaysia Wholesalers Association, Malaysia Toy and Infant Products Industry Association, Shantou Cross border E-commerce Association
Exhibition time: March 20th to March 22nd, 2024
Exhibition location: Shenzhen Convention and Exhibition Center (Futian)

2、 Exhibition background
In 2022, China's total import and export value of goods trade was 42.07 trillion yuan, with exports reaching 23.97 trillion yuan. The foreign trade import and export increased by 7.7% year-on-year in 2021. Among them, cross-border e-commerce imports and exports amounted to 2.11 trillion yuan, with exports increasing by 11.7% year-on-year. Faced with the complex and ever-changing external environment, as well as the continued downward trend of consumption in traditional overseas markets, the challenges faced by China's traditional foreign trade enterprises in exporting have further increased. However, as a new force in China's foreign trade, cross-border e-commerce still maintains an upward trend in exports, with full momentum and strong growth trends. As of now, the total number of cross-border e-commerce pilot zones in China has reached 165, covering 31 provinces, showing the characteristics of expanding from coastal areas in the east and south to inland provinces, and from central cities and provincial capitals to second and third tier cities.
The 2024 CHWE Overseas Network Global Cross border E-commerce Exhibition (Shenzhen) will continue the glory of the 2023 Shenzhen and Guangzhou exhibitions. The exhibition ecology will be comprehensively upgraded, focusing on the development ecology of cross-border e-commerce at home and abroad. The aim is to build an industry exchange and cooperation platform, with one end connecting China's supply chain and the other connecting global consumer demand, fully empowering China's cross-border industry to go global, allowing Chinese brands to seize new windows and opportunities for overseas expansion, and thus achieve rapid development and winding paths.

3、 Exhibition scale
Exhibition area, number of exhibitors, number of booths, number of visitors
80000 ㎡+3000+3500+100000+

4、 Exhibition highlights
Exhibition+Conference Linkage: 1 high-level forum "Global Cross border E-commerce Summit Forum", 10 cross-border e-commerce boutique forums, creating an authoritative, influential, and large-scale cross-border e-commerce event in South China.
Large scale procurement team 1VS1 precise product selection, efficient docking: 30+billion level cross-border purchasers, 20+billion level cross-border purchasers, and 20+overseas purchaser groups.
Full chain cross-border service ecosystem: Gathering over 100 mainstream cross-border seller platforms at home and abroad, 500+service provider resources, 30+industry institutions, and a complete cross-border full chain service ecosystem seamlessly connected.
Gathering the national manufacturing industry belt: 12 major categories and characteristic industry categories, 10 characteristic industry pavilions, 3000+factory brand exhibitors, covering all cross-border categories, providing a cross-border product selection stage for cross-border sellers.
Breaking the traditional exhibition model: setting up 6 live broadcast zones on-site, simultaneously opening online product selection live broadcasts, offline category recommendation sessions, and creating a 24-hour non-stop exhibition.

5、 Exhibition scope
Fashion products (shoes and hats, luggage, clothing, accessories, etc.)
Pan home furnishing categories (household daily necessities, furniture, home decoration building materials, office supplies, etc.)
Personal consumer categories (mother and baby toys, beauty and personal care, daily chemical products, pet products, sports and outdoor products, etc.)
Electronic products (digital electronics, home audio and video, smart home, gaming and esports, office equipment, etc.)
E-commerce platforms and cross-border ecological services (traffic platforms, e-commerce platforms, logistics warehousing, financial payments, marketing and investment, enterprise services, etc.)