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The 32nd China (Shenzhen) International Gift Exhibition and Shenzhen International Mobile Electronic
Time:2024-05-31 Editor in charge:Shenzhen Bolong
The 32nd Shenzhen Gift and Home Furnishings Exhibition and 1688 Source Factory Merchant Festival will be held from April 25th to 28th, 2024 at the Shenzhen International Convention and Exhibition Center (Bao'an New Hall). As a highly influential gift industry event in the first half of the year, the exhibition will showcase new trends, products, and models in the gift industry to global businesses.



This exhibition will plan 7 characteristic exhibition areas and 10+themed forums, with clear themes, diverse highlights, and continuous popular activities. We will pay attention to new channels and directions, and sincerely invite gift companies, advertising companies, retail chain institutions, enterprises and institutions, cross-border e-commerce, live streaming e-commerce and other enterprises to visit and purchase.




All channels, all categories, all scenarios, and all industry chains, fully meeting demand



The 32nd Shenzhen Gift and Home Furnishing Exhibition and 1688 Source Factory Merchant Festival gathers over 30 consumer categories, over 8000 boutique brands, and over 5500 high-quality exhibitors worldwide. With 13 exhibition halls and a super strong display scale of 260000 square meters, it gathers millions of creative gifts, integrates various value participants in the entire gift industry chain, and links up and down the industry chain. It can provide personalized one-on-one solutions for various channel merchants and enterprise end buyers, meeting diversified, customized, and multi scenario procurement needs.




The exhibition's products cover popular categories such as 3C digital electronics, small household appliances, leather goods and bags, stationery and cultural creativity, household goods, health food, etc. It easily links product marketing scenarios such as points and member gifts, business gifts, employee benefits, enterprise customization, retail product selection, marketing materials, festival gifts, cultural tourism, and event peripherals.




On the supply side, the organizer Lizhan Huabo has attracted high-quality source factories, brand companies, leading enterprises, channel service providers, OEMs, and design companies both domestically and internationally; On the demand side, there are a large number of traditional channel buyers and numerous industry terminal big buyers, as well as e-commerce channel buyers such as live streaming sales and private domain e-commerce team leaders, which can truly be said to be the pinnacle of industry talent and integration.



New exhibition areas, new themes, new experiences, new consumption concepts, emerging industry hotspots



The 14th Five Year Plan for the Development of Cultural Industry encourages the key development of cultural and creative gifts. Meanwhile, consumers have a more personalized and innovative demand for gift choices. In the 2023 Double 11, 59% of young people will buy Chinese products, and cultural and creative gifts such as China-Chic style, IP co branding, and sense of design will be popular.




The exhibition area was newly planned to cater to the new trend of gift industry consumption, and special theme exhibition areas were set up, such as original gallery/cultural and creative gallery, IP authorization platform, "food" shopping festival, "everything can be gift" creative collection, Tiktok cultural and creative gallery, Chinese gifts, excellent design gallery, etc. The exhibition accurately meets consumer needs, focuses on product competitiveness, showcases the latest product trends, and becomes a trend indicator for the gift industry, allowing various buyers to conveniently concentrate on purchasing and efficiently achieve commercial cooperation.



New channels, new tracks, new business directions, and in-depth creation of specialized gift exhibitions



As the flagship exhibition of the Asian gift industry, in addition to bringing creative gifts from major brands and enterprises on site, the organizers of the 32nd Shenzhen Gift and Home Furnishings Exhibition and 1688 Source Factory Goods Merchant Festival also planned a total of 18 themed forums in four major sections: Summit Forum, Industrial Development, Marketing Innovation, and New Product Release.



Adhering to the principle of providing comprehensive services to all parties, this year's exhibition theme forum focuses more on the vertical subdivision of the gift industry. The forum topics cover popular topics such as gift standardization, digital supply chain, corporate welfare, brand entry into the gift industry, cultural tourism IP integration, and cultural empowerment, creating a professional and high-quality gift exhibition.



In addition to focusing on the gift industry, the forum pays special attention to new channels and directions. The marketing innovation section forum focuses on hot topics such as buyer private domain, e-commerce marketing, and cross-border overseas travel, expanding industry ideas, connecting the internal and external ecological chains of the industry, expanding more business directions, and seeking business growth.




As the pinnacle event of the gift industry, the 32nd Shenzhen Gift and Home Furnishings Exhibition and 1688 Source Factory Merchant Festival are an excellent industry platform for gaining insights into new trends, understanding new models, acquiring new products, winning new business opportunities, and increasing new sales.



Shenzhen Bolang Technology Co., Ltd. will be in Building 13, Building 13J76, Shenzhen International Convention and Exhibition Center (Bao'an New Hall) from April 25th to 28th. Looking forward to your arrival!